Executive Summary
Makt-Trans aimed to scale its transactional business and streamline its quoting process without increasing headcount. By leveraging the powerful partnership between Vooma's AI automation platform and Triumph's Rate Intelligence, the company transformed its operations. The integrated solution automated manual tasks, centralized pricing data, and dramatically reduced quote response times from several minutes to mere seconds. This allowed the team to increase their quote volume by 1.5 times with fewer people, driving significant efficiency gains and enabling sustainable growth.
Client Background
Makt-Trans is a freight brokerage that specializes in transactional business with diverse small to medium-sized customers. Many of these customers are not integrated via API or EDI, which traditionally requires a high-touch, manual approach for quoting and communication. Operating in a challenging market, the company actively sought innovative solutions to improve its processes and gain a competitive edge.
The Challenge
The brokerage's quoting process was a major bottleneck. The team faced several significant pain points:
- Manual Inefficiency: Generating a single quote was a heavily manual task, requiring staff to navigate multiple pricing tools and screens. A typical transactional quote could take anywhere from 5 to 10 minutes to complete.
- Lower Win Rates: Customers in this space are time-sensitive and expect rapid responses. The slow, manual process meant the brokerage frequently lost business to faster competitors.
- Inconsistent Pricing: Juggling various tools led to inaccuracies and inconsistencies in pricing strategy, both between reps and customers, affecting both profitability and customer trust.
- Lack of Managerial Oversight: It was difficult to track which pricing tools were being used, how they were performing, and whether the team was making optimal decisions.
- Misallocation of Reps’ time: The sheer volume of manual work spent on digesting email quote requests and generating prices left little time for high-value activities like building customer relationships.
The Solution
The company implemented Vooma's platform, which was fully integrated with Triumph Intelligence. This partnership provided a unified solution that directly addressed the brokerage's core challenges.
- Vooma automatically extracts quote request details from incoming emails, eliminating manual data entry. It then centralized the company's various pricing tools, including the critical data from the Triumph Network, into a single, user-friendly interface.
- Triumph Intelligence provides instant, accurate Verified Buy Rates, Market B
iuy Rates, and confidence scores directly within the Vooma platform for every lane. This allowed the team to see a reliable sell price immediately within their inbox.
- Users can automatically generate email responses using the Triumph sell rate, turning a quote process that took minutes into one that takes seconds.
The solution was also integrated with the company's McLeod TMS, ensuring a seamless workflow from quote to booking. Users could generate and send accurate, customized responses in seconds, all from one place.
Results & Impact
The implementation of the Vooma and Triumph solution delivered immediate and substantial results, revolutionizing the brokerage's efficiency and output.
- Reduction in Quote Time: The most significant impact was the reduction in quote response times, which went from 5-10 minutes down to just a few seconds.
- Increased Quote Volumes: The team was able to increase quote output by 1.5 times without hiring new reps.
- New Customer Service Initiatives: By automating tedious tasks, the team freed valuable time to dedicate to strengthening customer relationships and providing superior service.
Conclusion
The collaboration between Vooma and Triumph helped Makt-Trans reinvent their quoting process. The ability to increase output by 1.5x and reduce quote times to seconds proves the immense value of integrating smart automation with powerful pricing data.
Ready to transform your quoting process and unlock new levels of efficiency?
Contact us to learn more about the Vooma and Triumph integration.