Rebranding consolidates transportation solutions under one brand with a fresh new look and the same commitment to customers — Transact Confidently
DALLAS – June 3, 2025 – Triumph Financial, Inc. (Nasdaq: TFIN) today announced the launch of its evolved brand identity and tagline, Triumph. The move brings together its transportation-focused brands — TriumphPay, Triumph Factoring, ISO and Triumph Financial — under a single brand name. It simplifies how customers engage with the company and delivers on Triumph’s mission to help brokers, carriers, shippers and factors transact confidently.
“While we’ve operated under multiple brand names, the industry has long referred to us simply as Triumph,” said Aaron P. Graft, chief executive officer of Triumph. “This rebrand reflects more than one name. It reflects our corporate strategy to simplify the way we serve our customers. By unifying our transportation businesses under one identity, we’re eliminating unnecessary complexity, focusing on what matters most to our customers. Powered by the Triumph Network, we are now better positioned to lead with greater clarity, consistency and operational excellence, while giving our customers the confidence they need to grow, scale and thrive in a rapidly evolving freight economy.”
“Our goal was to create a brand that reflects not just what we do, but why we do it – to build trust and enable our customers to Transact Confidently,” said Michelle Holmes, chief marketing officer. “The Triumph Network delivers unrivaled precision, transparent and secure transactions, and improved working capital. The way we now show up in the market supports that same clarity and confidence. Our unified brand allows us to better serve the freight ecosystem while signaling our long-term commitment to driving meaningful outcomes for our customers. Our new tagline is both an invitation and a benefit- when working with Triumph you can Transact Confidently.”
As part of its rebranding, Triumph launched a new website at Triumph.io. Customers can continue accessing the tools and services they rely on, such as payments, factoring and account management, by visiting the site and selecting “Log In.” The company has also introduced a new customer support line: 833-224-2114.
This launch marks the first phase of Triumph’s brand evolution. In the coming months, customers will see a more connected experience across Triumph’s products and platforms. Our recent acquisition of Greenscreens.ai will fold into the Triumph Intelligence offering later this year.
About Triumph
Triumph (Nasdaq: TFIN) is a financial and technology company focused on payments, factoring, intelligence and banking to modernize and simplify freight transactions. Headquartered in Dallas, Texas, its portfolio of brands includes Triumph, TBK Bank and LoadPay.
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Forward-Looking Statements
This press release contains forward-looking statements within the meaning of the federal securities laws. Investors are cautioned that such statements are predictions and that actual events or results may differ materially. Triumph’s expected financial results or other plans are subject to a number of risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" and the forward-looking statement disclosure contained in the Company's Annual Report on Form 10-K, filed with the Securities and Exchange Commission on February 11, 2025. Forward-looking statements speak only as of the date made, and Triumph Financial undertakes no duty to update the information.
Source: Triumph Financial, Inc.
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