Executive Summary
ATS Logistics improved its quoting speed and accuracy by bringing together Triumph Intelligence and Front. Triumph Intelligence delivers data-driven insights to help freight brokers quote smarter, grow faster, and operate more efficiently. Front, an AI-powered customer operations platform, unifies all customer conversations and automates workflows for logistics teams. By integrating these two solutions, ATS Logistics centralized communications, automated quoting from customer emails, and accessed up-to-date market data—all within a single platform. This enabled the team to deliver quotes faster and with greater confidence.
The Challenge
ATS Logistics faced inefficiencies common in the freight broker world:
- Fragmented Communication: Teams juggled conversations across email, text, and other channels, often missing key details or spending time searching for information.
- Disconnected Data Across Tech Stack: Without a seamless link between communication and operational platforms, quoting relied on manual entry and outdated reference points.
- Slow Quoting Process: Building and sending quotes to customers was slowed by the need to copy, paste, and verify data across different systems.
The Solution
By adopting Front as a unified communication platform and integrating Triumph Intelligence, ATS Logistics centralized conversations and linked its quoting process to live operational data. This allowed the team to:
- Centralize All Communications: Every quoting request and customer conversation landed in one place, simplifying tracking and response.
- Access Better Data Instantly: The Triumph Intelligence integration fed real-time insights into the quoting workflow, increasing the accuracy of every quote.
- Automate the Quoting Process: Automated rules and seamless data flow enabled team members to build and send quotes directly from emails, decreasing manual work and turnaround time.
Rachel Backfisch, head of customer success at Triumph Intelligence, noted, “We know that to build meaningful solutions, we have to really understand the problems our customers face each day. With ATS Logistics, focusing on their need for faster, more accurate quoting made us a better partner and allowed them to move quickly for their customers.”
Results & Impact
The operational gains for ATS Logistics included:
- Faster Quoting: The time spent building quotes dropped as teams no longer needed to search multiple sources or rekey data.
- Improved Quote Accuracy: Real-time data integration ensured that each quote reflected current operational realities.
- Simplified Workflow: Automated processes reduced repetitive manual tasks, letting staff focus on serving customers.
Steve Ponder described the change: “Being able to build quotes straight from our email, armed with the right information, has completely changed how quickly we can serve our customers. We spend less time tracking down details and more time actually moving freight.”
Conclusion
Integrating Triumph Intelligence and Front gave ATS Logistics the connected tools needed to deliver faster, more accurate quotes. The streamlined workflow not only sped up responses but also improved confidence in the data driving daily decisions. With these improvements, ATS Logistics is equipped to serve customers more efficiently and continue growing in the dynamic freight industry.
Learn more about Front: https://front.com/industries/logistics